![]() References are costumers who will contact you because they were told about your company. This source is most likely your main sources of acquiring potential customers today. It is very important to clearly define the goal of your website before the development of the website is started. A secondary goal could be to inform journalists about policy decisions. Politicians: Inform interested and potential voters about vision and policy actions (with the ultimate goal to convince the voters).Convince the visitor to come and shop at the physical store. Clothing store: try to convince potential customers of the beautiful collection you have in store.A secondary target could be to have potential distributors contact you. ![]() Try to convince the visitor, the final customer, of the product quality so he or she buys the product at a local shop. Paint producer: try to convince potential distributors and customers of the product quality.IT Company: try to convince potential customers of the in house expertise and experience and convince the visitor to leave his or her contact information.Architect: try to convince potential customers by showing quality references.This goal can be very different for each organization, below a few examples:
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